Summary
Digital humans (also known as AI avatars) present opportunity, but poor application of emerging technologies and social stigma limit adoption. Product leaders can use this research to develop solutions that deliver personalized experiences and target use cases that best augment human roles.
Included in Full Research
Critical Insights
- Digital humans can excel at delivering in-depth, personalized experiences at scale, such as sales assistance or complex information summarization.
- Overinflated expectations of digital human capability, social stigma and AI hype create risk for digital human success.
Recommendations
Product leaders developing software or emerging tech solutions incorporating digital humans must:
- Prioritize use cases where traditional virtual assistants have demonstrated quantifiable outcomes but have scope for further multimodal benefits, such as sales or website assistants.
- Improve proof of concept (POC) success by delivering special-purpose digital human solutions that have narrow, but specialized scope, targeting use cases that augment human roles.
